Gladwell on Harvard. This article by Malcolm Gladwell is brilliant. He writes about Harvard, the brand of Harvard and how the school has modified its admission policy in order to ensure Star Graduates. The school has repeatedly over time searched for the secret sauce of admission policies to ensure a crop of elite students who leave school and go forward as a force in the world.
The information of the article is stunning-- but the way he writes could cripple you to your knees if you like good writing-- which evidently I do because I'm in prayer position.
Go read him. In case the link sucks, here is the actual site to type in manually: http://www.gladwell.com/2005/2005_10_10_a_admissions.html