I am in the process of rewriting my recommendation list. This list is known as the Green Sheet around the office, although I believe it's been a while since it was actually printed on green paper. It's my list of preferred providers and I pass it along to clients and colleges to make referrals to the network of professionals I think are shining gems. I'm scouting the horizon to find new professionals to admire and promote. I think it's important to cull your list of preferred providers every once in a while. Who best supports your customer or client now? Your business has changed; your referrals need to change to.
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Referrals reflect on you. It is an ongoing process to make sure that your referrals are not just satisfying the clients, but are truly delivering value. I find that it is a multiplier. If my referral provides exceptional service, then my credibility has also been increased. Referrals - getting on and staying on the green sheet - is a privilege.
Posted by: Translation | June 25, 2009 at 07:54 PM